Ethical ride-hailing · Est. 2025

Ride-hailing,
built on fairness.

Fair, upfront fares for passengers. Drivers keep 100% of their fare. idle takes 0% commission. A platform designed to serve people, not to exploit them.*

* idle charges 0% commission. The only deduction is the standard card-processing fee (1.5% + 20p per transaction) charged by our payment provider, Stripe, never by idle. Drivers keep 100% of their fare from idle.

Licensed: Sefton Council
Licensed: Liverpool City Council
Industry standard
What competitors take from fares
…and we've seen competitors take as high as 66% once all the fees are tallied up.
25–40%1
idle commission rate
Drivers keep 100% of their fare from idle*
0%
Daily subscription
Flat fee, only on days you drive
£7
0%
Commission on every fare
£7
Flat daily subscription
100%
Of fares go to drivers*
2
Operator licences held

* idle charges 0% commission. The only deduction is the standard card-processing fee (1.5% + 20p per transaction) charged by our payment provider, Stripe, never by idle. Drivers keep 100% of their fare from idle.

The idle promise
Fair peak rates, not surge pricing
No hidden deductions
No algorithmic punishment
Transparent fares
i. Why idle is different

Underneath the bonnet, we're nothing alike.

Every other platform extracts value from drivers. They just dress it up differently. idle is structurally different, built from the ground up to serve drivers, not shareholders.

True 0% commission

We don't take a cut of your earnings. Period. One flat subscription covers your access to the entire platform, every feature, every ride.

£0taken from fares

Transparency first

Riders see the full fare. Drivers see the full fare. No one is left wondering where the money went. What you see is what you get.

100%fare visibility

Driver wellbeing

From mental-health resources to financial guidance, idle treats drivers as whole human beings, not just vehicles for value extraction.

Builtnot bolted on
ii. How it works

Simple for riders. Revolutionary for drivers.

01

Download the idle app

Available on iOS and Android. Free to download, free to book. Your first ride is on us.

02

Enter your destination

See your fare upfront. No algorithmic surge pricing. What you see is exactly what you pay.

03

Ride with confidence

All idle drivers are licensed, DBS-checked and rated by the community. Track your driver live.

9:41●●● 100%
idleWhere to?
idle passenger app
01

Apply to drive

Hold a valid private hire licence? You're already most of the way there. No complex onboarding, no hidden barriers.

02

Subscribe for £7/day

One flat daily fee gives you access to the full platform, only on days you choose to drive. No lock-in, no penalties for days off.

03

Keep 100% of your fare from idle

Accept a job, complete the ride, receive the full fare. idle deducts 0% commission. The only cost is the standard Stripe card fee (1.5% + 20p per transaction), so virtually every pound is yours.

04

Payments secured upfront

Every fare is pre-authorised before the journey begins. No chasing payments, no uncertainty. Your earnings are confirmed before you set off.

9:41●●● 100%
idleYou're online
idle driver app
iii. Real drivers, real difference

What our drivers are saying.

"

I made £600 last week. After Uber's take, I was left with £395!

M
Mohammed R.
Driver · Liverpool
★★★★★
"

I almost fainted when I saw what I could take with idle.

A
Anonymous Driver
Driver · Liverpool
★★★★★
"

Once we start and people are happy they will spread the word like fire.

J
Anonymous Driver
Driver · Liverpool
★★★★★
"

Happy riders plus happy drivers make great business sense.

D
Anonymous Driver
Driver · Liverpool
★★★★★
"

I'm just super excited to learn of your startup and how together we can make an impact against corporate greed.

C
Anonymous Driver
Driver · Liverpool
★★★★★

Start earning more today.

No commission, no hidden costs. Just your skill, your time, and your full fare.

iv. Coverage

The Liverpool City Region. Growing fast.

idle operates under private hire operator licences across Merseyside. We're building responsibly. Licensing first, scaling second.

Liverpool
Liverpool City Council · Licensed Operator

Our relaunch city. A major city with tolls, airports and millions of transient users, an ideal proving ground for national and international expansion.

Active
Sefton
Sefton Council · Licensed Operator

Our first Merseyside licence, anchoring idle across the wider Liverpool City Region as we grow our driver base area by area.

Active
Knowsley
Knowsley Council · Licence in Progress

Our next Merseyside licence. Knowsley is on the map as idle continues to grow its footprint across the Liverpool City Region responsibly.

Coming soon
Licensed by Liverpool City Council
Licensed by Sefton Council
Sources & references

The numbers behind the case.

Every commission and earnings figure on this page is drawn from independent research and idle's own pricing. Figures are indicative and compiled from third-party sources; full citations are available on request.

  1. 1Platform commission rates. Uber's standard UK rate is around 25% of the fare, and Uber's own updated UK driver terms confirm a per-trip service fee of between 3% and 49%; Bolt charges 15–20% depending on city. Effective deductions climb higher once VAT, waiting time and surcharges are added. See the Fairwork Project, Oxford Internet Institute, University of Oxford, corroborated by the Trades Union Congress (TUC) and independent driver-earnings analyses. Sources: company driver terms & published rates.
  2. 2Card-processing fee (1.5% + 20p per transaction). Stripe: published UK pricing. This is the only deduction from a driver's fare; idle never takes commission.
  3. 3idle's pricing model (0% commission, 100% of fare to driver from idle, £7/day). idle's own subscription pricing. The only deduction is the standard Stripe card-processing fee (1.5% + 20p per transaction), charged by Stripe, never by idle.